In location-based analysis, many critical decisions depend on simple questions such as: how large is the area to be analyzed?, how many competitors are within a 1 km radius?, or which areas can be reached within 10 minutes from a specific point?
These questions can be answered more efficiently by using the right tools.
In this video, you will learn about the Toolbox feature in GEO MAPID—specifically three of the most commonly used functions in location analysis: Area, Isochrone, and Radius. These features allow you to perform measurements and accessibility analyses directly on the map, without lengthy manual processes.
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An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
An introduction to the GEO MAPID user interface.
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
Applying and continuing data styling on imported and displayed datasets.
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
SNJ use case for outlet expansion.
Market survey form for KJPP.