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In business expansion, selecting a new branch location is not merely about whether an area is crowded or not. More precise decisions require a data-driven approach—considering demographics, economic activity, POIs (Points of Interest), and surrounding risk factors. This is where the Site Selection and Site Analysis features in GEO MAPID play a critical role.
In this video, you will learn two core GEO MAPID features that help identify the best locations based on defined parameters, followed by deeper analysis to generate actionable insights for decision making. This tutorial uses a retail business case study (a butcher shop) to demonstrate real-world application.
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An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
An introduction to the GEO MAPID user interface.
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
Applying and continuing data styling on imported and displayed datasets.
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
SNJ use case for outlet expansion.
Market survey form for KJPP.