Leverage GEO MAPID’s Data for Market Analysis
Leverage GEO MAPID’s Data for Market Analysis
When planning a new branch expansion, one of the most critical questions is: which location truly has the strongest consumer potential? Relying on intuition alone is not sufficient. Relevant data and location-based analysis are essential to ensure business decisions are accurate and well-informed.
Through GEO MAPID, you can access and analyze a wide range of essential spatial data within a single platform, including demographic data, socio-economic status (SES), and competitor distribution. This video will guide you in understanding how these datasets serve as the foundation for location analysis.
What will you learn in this video?
In this tutorial, you will learn:
- How to access spatial data through the Import Data feature
- Data searching techniques using keywords based on analysis needs
- Importing essential datasets such as:
- Demographic data by area
- Socio-Economic Status (SES) data
- Trade & retail data (competitor POIs)
- Visualizing imported data into map layers
Why is the data import stage important?
Data import is the foundation of all location-based analysis. With the right data, businesses can:
- Reduce the risk of selecting the wrong location
- Develop expansion strategies based on real data
- Perform advanced analyses such as site selection and location scoring
- Make business decisions that are no longer driven by intuition, but by data and location insights
Next Lesson
Smart Styling for Business Insights
Course Contents
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Spatial Thinking for Business Growth
An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
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Setting Up Your First Business Project in GEO MAPID
An introduction to the GEO MAPID user interface.
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Digitizing Market Opportunities
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
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Leveraging GEO MAPID’s Data for Market Analysis
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
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Smart Styling for Business Insights
Applying and continuing data styling on imported and displayed datasets.
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MAPID Toolbox for Business Decision Making
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
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Multi-Criteria Decision Analysis (MCDA) for New Branch Location
SNJ use case for outlet expansion.
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Business Data Collection with FORM MAPID
Market survey form for KJPP.
