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When planning a new branch expansion, one of the most critical questions is: which location truly has the strongest consumer potential? Relying on intuition alone is not sufficient. Relevant data and location-based analysis are essential to ensure business decisions are accurate and well-informed.
Through GEO MAPID, you can access and analyze a wide range of essential spatial data within a single platform, including demographic data, socio-economic status (SES), and competitor distribution. This video will guide you in understanding how these datasets serve as the foundation for location analysis.
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An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
An introduction to the GEO MAPID user interface.
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
Applying and continuing data styling on imported and displayed datasets.
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
SNJ use case for outlet expansion.
Market survey form for KJPP.