Smart Styling for Business Insights
Smart Styling for Business Insights
After demographic data, SES (socio-economic status), as well as retail and trade data have been successfully imported, the next crucial step is to visualize the data so it can be easily interpreted and used for decision-making. Raw data is often difficult to understand if not presented properly—this is where Smart Styling plays a key role.
In this video, you will learn how to apply smart styling in GEO MAPID to transform data layers into informative visuals, complete with classification, color schemes, and legends. As a result, you can quickly identify high-potential areas for business analysis needs, such as branch location selection or market evaluation.
What will you learn in this video?
In this tutorial, you will learn:
- How to access style settings via the pencil icon (edit layer) → Layer Style
- Create a new style by selecting a column/attribute as the basis for classification
- Build color classifications and define appropriate color schemes
- Understand legends and value ranges to ensure accurate data interpretation
This video’s role in the learning journey
This tutorial represents a critical stage in the location analysis workflow: from data to visual insights. With proper styling, you will be better prepared to move on to the next steps, such as:
- Comparing multiple layers,
- Identifying market patterns,
- And performing advanced analyses (site selection & location scoring).
Next Lesson
Toolbox MAPID for Business Decision Making
Course Contents
-
Spatial Thinking for Business Growth
An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
-
Setting Up Your First Business Project in GEO MAPID
An introduction to the GEO MAPID user interface.
-
Digitizing Market Opportunities
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
-
Leveraging GEO MAPID’s Data for Market Analysis
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
-
Smart Styling for Business Insights
Applying and continuing data styling on imported and displayed datasets.
-
MAPID Toolbox for Business Decision Making
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
-
Multi-Criteria Decision Analysis (MCDA) for New Branch Location
SNJ use case for outlet expansion.
-
Business Data Collection with FORM MAPID
Market survey form for KJPP.
