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In business development, questions such as “Where should the next branch be located?” or “Which outlets are truly performing?” are often still answered based solely on intuition and experience. In reality, location contains critical context that can fundamentally change how businesses make strategic decisions.
This is where the concept of Spatial Thinking plays a key role. Spatial thinking is a way of reasoning that places location as a central factor in business analysis and decision-making—not merely viewing a map, but understanding the patterns, relationships, and context behind location-based data.
Through this approach, spatial data can help answer critical questions such as:
In this video, you will learn:
With spatial thinking, organizations can:
This approach serves as a critical foundation for building a sustainable business growth strategy.
Setting Up Your First Business Project in GEO MAPID
An introduction to the basic concepts of spatial thinking in a business context, including how location and spatial data support branch expansion, location-based marketing strategies, and outlet performance measurement.
An introduction to the GEO MAPID user interface.
Digitization of infrastructure data, such as industrial areas with multiple parcels, covering three types of geometries.
A case study on importing demographic data (age groups, income levels) and population density to analyze potential markets for new branch locations.
Applying and continuing data styling on imported and displayed datasets.
Preliminary survey using Area, Isochrone, and Buffer tools to calculate how many supermarkets are located within a 5 km radius.
SNJ use case for outlet expansion.
Market survey form for KJPP.